Update: As a few folks have pointed out, the version of the headphones we tore down was likely counterfeit. We…
Most startups proposition their products as obvious, rational purchases. Most of them are lying. Hardware purchases have two drivers Whether you…
Absolutely. But it’s tricky. There’s one thing investors look for that’s paramount to every other: traction. You can build a…
Being Jewish, this is an odd thing to say: I find myself promoting the importance of Christmas at least once…
One of the more interesting changes for hardware startups over the past few years has been the advent of crowdfunding…
On the strategic stupidity of high-end packaging Few people hate packaging more than I do. There are the obvious reasons:…
It’s no secret that investors don’t like hardware businesses. Despite the eternal frustration of startup founders, investor distaste in physical…
This is a 4-part series on what building a scalable hardware business looks like: Team + prototyping Financing + manufacturing…
This is a 4-part series on what building a scalable hardware business looks like: Team + prototyping Financing + manufacturing…