Marketing and Branding
Introducing the Bolt Brand Values Framework
Without a personality, your products and solutions lack soul. The Bolt Brand ...
Avatar Haje Kamps
What Nest teaches us about the emotion of hardware
Most startups proposition their products as obvious, rational purchases. Most...
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Dear Packaging, I Hate You
On the strategic stupidity of high-end packaging Few people hate packaging...
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Hardware by the Numbers (Part 3: Logistics + Marketing)
This is a 4-part series on what building a scalable hardware business looks l...
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